It has been the setting for some of the PGA TOUR’s most memorable moments. Historic Waialae Country Club has hosted the Sony Open every year since 1965. As the largest charity golf event in Hawaii, with charity proceeds totaling more than $1 million annually, the Sony Open impacts more than 100 non-profit organizations each year.Īnd while this past year was especially challenging due to the pandemic, Sony made it possible for the the tournament to match the previous year’s charitable total at a time when community support was especially critical. “We appreciate Sony’s friendship and thank them for their loyalty in extending their partnership an additional four years”. “Sony has had a tremendous impact in building the Sony Open in Hawaii into what it is today – a favorite among our players and fans – while making an indelible charitable impact throughout the Hawaiian Islands,” said PGA TOUR Commissioner Jay Monahan. Nearly $22 million has been donated to over 350 charities to date, making the tournament the largest charity sports event in Hawaii. Sony has sponsored the Sony Open in Hawaii continuously since 1999 in support of Friends of Hawaii Charities. The annual week-long Sony Open tournament serves as a stunning backdrop for PGA TOUR competition and also a reminder about the importance of keeping Hawaii beautiful.Sony, one of the PGA TOUR’s longest-tenured title sponsors, will remain the title sponsor of the Sony Open in Hawaii through 2026 after signing a four-year extension. In 2020, Sony Open in Hawaii was honored by the State of Hawaii with a Green Business award for the 5th consecutive year in recognition of the tournament’s energy efficiency efforts and sustainable business practices.
One of the most international events on the PGA TOUR schedule, the Sony Open showcases international golf talent and camaraderie against the backdrop of Hawaii's natural beauty to the world. Global impact of the event reaches over 560 million homes in some 216 countries via multiple national and international broadcast networks. With a significant start of generating $256,000 for 43 charities in 1999, tournament charity proceeds is now $1.2 million annually benefiting more than 100 not-for-profit organizations each year and has raised $23 million total for over 350 local not-for-profits. The event is the largest charity golf event in Hawaii. Each January the Sony Open in Hawaii attracts 144 of the world's greatest golf professionals to the Waialae Country Club on the island of Oahu.
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